Saturday, July 18, 2009

Winward expects ratings boost

Dales star Winward expects ratings boost

Emmerdale star Sammy Winward has predicted that the soap's scheduling revamp will result in a ratings boost.

Earlier this month, it was announced that the ITV1 show's one-hour Tuesday evening episode would be scrapped in favour of two airings on Thursdays, going out at 7pm and 8pm.

Meanwhile, Coronation Street's Wednesday night edition has been shifted to 8.30pm on Thursdays, making way for ITV's football coverage.

Winward, who plays Emmerdale's Katie Sugden, has now revealed that she is feeling optimistic about the changes, which make their debut this week.

Speaking to the Sunday Mirror, she explained: "It's a bigger deal for Corrie, but it's great for us because we have a later spot now, which is what we've always wanted. You get higher viewing figures. And I think it's good to keep things fresh."

She added: "I'm excited about my character too. Katie's starting a new relationship, but she's trying to act all cool. Basically, it's all going to kick off and blow up in her face.

"Long term, I'm in Emmerdale until December, then after that I don't know. It's up to the producers."

Credit: Digital Spy

No comments:

Post a Comment